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The Experience Business: Why Price-Focused Businesses Fail and What winners Do Instead
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How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business? The answer lies inThe Experience Business. When you listen to this audiobook you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES How to...
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