The Family Firm: Monarchy, Mass Media and the British Public, 1932-53

The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity.

This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media ima...