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The First Mile: A Launch Manual for Getting Great Ideas into the Market
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You have a great idea, now what?
That first milewhere an innovation moves from an idea on paper to the marketis often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.
In t...
That first milewhere an innovation moves from an idea on paper to the marketis often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.
In t...
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