The First Modern Campaign: Kennedy, Nixon, and the Election of 1960

The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics.

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon w...