The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
"The Wizard of Spin."—Los Angeles Times

"The spin doctor's spin doctor." —Financial Times

"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine

"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company


What do you do when the reputation you've built over decades is destroyed in a day?

In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.

Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.

In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.

You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.

The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.
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The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
"The Wizard of Spin."—Los Angeles Times

"The spin doctor's spin doctor." —Financial Times

"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine

"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company


What do you do when the reputation you've built over decades is destroyed in a day?

In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.

Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.

In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.

You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.

The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.
24.99 In Stock
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

by Michael S. Sitrick
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

by Michael S. Sitrick

Hardcover

$24.99 
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Overview

"The Wizard of Spin."—Los Angeles Times

"The spin doctor's spin doctor." —Financial Times

"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine

"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company


What do you do when the reputation you've built over decades is destroyed in a day?

In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules.

Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick.

In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert.

You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more.

The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.

Product Details

ISBN-13: 9781621572862
Publisher: Skyhorse Publishing
Publication date: 01/08/2018
Pages: 256
Product dimensions: 6.00(w) x 9.10(h) x 1.30(d)

About the Author

The list of Regnery authors reads like a "who's who" of conservative thought, action, and history.

Table of Contents

Foreword Meeting Mike xi

Chapter 1 Dolby V. Blackberry 1

Chapter 2 Exonerating Pattie: Part One 15

Chapter 3 Exonerating Pattie: Part Two 33

Chapter 4 Inside "Disneywar" 53

Chapter 5 Challenging 20/20 77

Chapter 6 Taking On Short Sellers 101

Chapter 7 Saving Celebrities 125

Chapter 8 Killing Stories 151

Chapter 9 Personal Crises 169

Chapter 10 Restoring Reputation 185

Chapter 11 Surviving Bankruptcy 207

Chapter 12 Courting Controversy: Part One 229

Chapter 13 Courting Controversy: Part Two 245

Epilogue 271

Acknowledgments 279

Author Note 283

Index 285

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