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The Flagship Experience: How AI and Software-Defined Vehicles Will Revolutionize the Automotive Customer Experience

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2025 Axiom Business Book Award Winner — Industry Insights (Silver)

2024 Goody Business Book Awards finalist in Technology – Gamechanger and Technology – General


Megatrends such as climate change, urbanization, new work practices, and aging populations are starting to impact how we move and how we transport goods, as well as the decisions we make about consumer transportation and logistics. The Flagship Experience discusses how Software-Defined Vehicles and AI will enable automakers, transport...