The Fluff Cycle (and How to End It by Solving Real Sales & Marketing Problems)

The Fluff Cycle (and How to End It by Solving Real Sales & Marketing Problems)

by Brent Wahba

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Product Details

ISBN-13: 9781470020743
Publisher: CreateSpace Publishing
Publication date: 02/01/2012
Pages: 190
Product dimensions: 5.98(w) x 9.02(h) x 0.44(d)

About the Author

After overcoming the childhood stigma of his last name, Brent Wahba spent over 20 years in the automotive industry where he saw the world, led many teams and functional groups, and learned all about office politics and dysfunctional organizations. Though quite anxious to leave, when a former boss called and asked him to consult, he promptly said $@#% NO!!! Not deterred, this gentleman convinced Brent that there really was a different model of consulting - one that helps clients uncover and solve their own problems and it actually works.

Brent went on to start Strategy Science Inc. (www.strategyscienceinc.com) an "anti-consulting" network that does just that in Adaptive Strategic Planning & Execution, Product Development Process and Culture Change, and Sales & Marketing Problem Solving. Today he helps start-up through Fortune 500 companies in R&D, healthcare, pharmaceutical, power generation, architecture, engineering, construction, production, controls, software & IT, military, consumer products, agriculture, materials, legal, banking, investment, and transportation industries (to name a few). He also gives talks, teaches classes, participates on professional group boards, and is a volunteer small business mentor with SCORE.
When not living in airport terminals, Brent spends his time cooking, travelling, and shoe shopping with his lovely, intelligent, and very tolerant wife, Patty; teaching their snarky yet adorable cat, Sophie, tricks; and having meaningful business theory debates with his sheep, Jesús.

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The Fluff Cycle (And How To End It By Solving REAL Sales & Marketing Problems) 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
The Fluff Cycle is a “must read” for all business professionals, not just those in Sales and Marketing. As a CFO it enabled me to not only better understand (and support) the challenges our Sales and Marketing organizations face, but equipped me with the tools and thought processes necessary to identify and solve business problems within finance. The humorous and conversational writing style of the author kept me engaged throughout the book, and the relevant concepts left me energized to influence change in my own organization. The “bottom line” takeaway – we CAN all make a difference and positively affect the change we all desire, but we need to assume the ownership to bring it to fruition.