But first we need to understand why problems exist, and that starts with the incredibly powerful, yet often fallible human brain. Because of the way the brain evolved, it acts like 3 interconnected brains that constantly change our thought and behavior patterns based on stimuli, needs, and memory. Despite the way it feels, the vast majority of our thinking and decisions occur unconsciously through a series of mental shortcuts that favor speed and efficiency over accuracy and thoroughness. As a result, we are very biased and easily influenced by others and our surroundings - leading to complex problems that just cannot be solved with gut feel or conscious logic. To solve these types of problems, we need to be more scientific and experimental than we typically have been trained. But when we do solve our problems properly, we will produce far better business results with significantly less waste and frustration (and our work might even become enjoyable again).
|Product dimensions:||5.98(w) x 9.02(h) x 0.44(d)|
About the Author
Brent went on to start Strategy Science Inc. (www.strategyscienceinc.com) an "anti-consulting" network that does just that in Adaptive Strategic Planning & Execution, Product Development Process and Culture Change, and Sales & Marketing Problem Solving. Today he helps start-up through Fortune 500 companies in R&D, healthcare, pharmaceutical, power generation, architecture, engineering, construction, production, controls, software & IT, military, consumer products, agriculture, materials, legal, banking, investment, and transportation industries (to name a few). He also gives talks, teaches classes, participates on professional group boards, and is a volunteer small business mentor with SCORE.
When not living in airport terminals, Brent spends his time cooking, travelling, and shoe shopping with his lovely, intelligent, and very tolerant wife, Patty; teaching their snarky yet adorable cat, Sophie, tricks; and having meaningful business theory debates with his sheep, Jesús.
Most Helpful Customer Reviews
The Fluff Cycle is a “must read” for all business professionals, not just those in Sales and Marketing. As a CFO it enabled me to not only better understand (and support) the challenges our Sales and Marketing organizations face, but equipped me with the tools and thought processes necessary to identify and solve business problems within finance. The humorous and conversational writing style of the author kept me engaged throughout the book, and the relevant concepts left me energized to influence change in my own organization. The “bottom line” takeaway – we CAN all make a difference and positively affect the change we all desire, but we need to assume the ownership to bring it to fruition.