The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has be...