The Four Faces of Sales: How to Build Your Personal Value Currency in the Eyes of Your Customer

Selling a service or a product is about closing deals. As a sales professional, if you don't close, you're not making any money for yourself or your company. But closing won't happen without an approach that makes you stand out from the thundering herd of competition'one that can make you more valuable in the eyes of the customer.

In The Four Faces of Sales, author John Orvos presents a unique, fresh, and practical approach to sales excellence. Drawn from his success as a sales leader in his...