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The four steps to the epiphany: Successful Strategies for Products that Win

By Steve Blank, Mariya Brandes (Translator)
eBook
$12.99
By Steve Blank, Mariya Brandes (Translator)
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Four Steps to Insight is a classic guide to business strategy for all time, from the inception of an idea to the creation of a successful company, with the help of which more than 100,000 startups operate and grow worldwide. It was here that Steve Blank for the first time in the world formulated the only currently effective methodology for developing new products and creating new businesses based on the scientific method of testing hypotheses: the methodology of customer development (Custom...

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BusinessManagement & LeadershipStrategic ManagementBusiness development