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THE FRANCHISE GAMBIT: POWERING THE PEOPLE BEHIND THE BRAND:

By Jorge Armenteros
Hardcover
$39.95
By Jorge Armenteros
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In The Franchise Gambit, a seasoned franchise industry expert shares over 50 years of hard-earned wisdom from every side of the franchise model—franchisee, franchisor, consultant, and team builder. This book goes beyond the surface-level strategies to explore the deeper, people-driven mechanics that power successful franchise systems. Through real stories, practical insights, and a clear-eyed view of what works (and what doesn't), readers will discover how trust, communication, and alignmen...

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