The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers
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An in-depth look at how a team and a city were rebuilt around budding superstar LeBron James …
When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, the entire city buzzed with excitement. How often does a superstar come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.
Soon, everyone had something riding on LeBron: a billionaire...


