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The Frozen Phenomenon

By Ethan Parker, AI (Translator), AI (Illustrator)
eBook
$4.92
By Ethan Parker, AI (Translator), AI (Illustrator)
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"The Frozen Phenomenon" explores the unprecedented success of Disney's "Frozen," dissecting how it became a global sensation and a significant cultural touchstone. Far from attributing its triumph to mere chance, the book analyzes the business strategies, management techniques, and audience engagement that propelled "Frozen" to the forefront of the film industry. Intriguingly, Disney shifted from traditional princess narratives to emphasize sisterhood and female empowerment, aligning with t...

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Music, Film & Performing ArtsFilmFilm History & CriticismFilm History & Criticism - General & Miscellaneous