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The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies

By Michelle Brandstrup (Editor), Léo-Paul Dana (Editor), Daniella Ryding (Editor), Gianpaolo Vignali (Editor), Myriam Caratù (Editor)
eBook
$159.00
By Michelle Brandstrup (Editor), Léo-Paul Dana (Editor), Daniella Ryding (Editor), Gianpaolo Vignali (Editor), Myriam Caratù (Editor)
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This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several b...

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous