The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

This program is read by an AI-based synthesized voice.

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives-love, health, and money, for instance-are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide-the result of our constant interconnectedness. He has also identified a new group who are paving the w...