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The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy
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This book examines the experiences of the globalizing Korean automobile industry, with particular focus on the Hyundai Motor Company (HMC), one of the most prominent of the new Korean multinational corporations. It provides an overview of the changing nature of the global automobile industry, before considering in depth the globalization processes that the Korean automobile industry has undertaken.
Tracing the development of HMC as it recovered from the failure of its first venture overseas,...
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