The Globalization of Chinese Companies: Strategies for Conquering International Markets

The rapid development of the Chinese economy, an unprecedented global “flattening” and intense domestic competition have created the perfect opportunity for Chinese companies to go global. So how should Chinese companies effectively develop the organizational capabilities required to establish themselves on the world stage?

Leading professors from the China-Europe International Business School (CEIBS) address these key issues by utilizing cases from top Chinese companies such as TCL, BenQ, C...