The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2 available in Paperback
- Pub. Date:
- University of Wisconsin Press
|Publisher:||University of Wisconsin Press|
|Product dimensions:||6.00(w) x 9.00(h) x 0.60(d)|
About the Author
Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin–Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.