ISBN-10:
0299152545
ISBN-13:
9780299152543
Pub. Date:
08/28/1996
Publisher:
University of Wisconsin Press
The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2

The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2

by Ivan L. Preston

Paperback

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Product Details

ISBN-13: 9780299152543
Publisher: University of Wisconsin Press
Publication date: 08/28/1996
Edition description: REVISED
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.60(d)

About the Author

Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin–Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.

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