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The Growth Director's Secret: Why Businesses Struggle to Grow - And What You Can Do to Change It

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Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018

Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations.

Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal mi...