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The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services

By Walt Shill, Andi Baldwin, Erika Flowers, Jacob Parks
Hardcover
$30.00
By Walt Shill, Andi Baldwin, Erika Flowers, Jacob Parks
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Your guide to business development maturation in the professional services sector

The Growth Engine describes the main challenge professional services firms face as they grow and shows how to develop a scalable business development effort, covering everything from CRM systems and metrics around utilization, to service development and expansion, to account planning and cross-selling, to winning new clients, to team structure and roles, and to performance management.

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BusinessSmall BusinessEntrepreneurship