The History of Marketing Architecture in Canada: Ongoing Considerations for Contemporary Practice

This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Through analysis of The Canadian Architect magazine, key historical milestones, and firm case studies, it demonstrates that marketing is integral to practice, revealing its role in communicating value, shaping public perception, and redefining architectural identity.

Readers gain a broader perspective...