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The IBM Way: Insights into the World's Most Successful Marketing Organization
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An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture (Publishers Weekly).
IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companie...
IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companie...
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