The IBM Way: Insights into the World's Most Successful Marketing Organization
An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture (Publishers Weekly).
IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
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IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
The IBM Way: Insights into the World's Most Successful Marketing Organization
An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture (Publishers Weekly).
IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
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The IBM Way: Insights into the World's Most Successful Marketing Organization
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The IBM Way: Insights into the World's Most Successful Marketing Organization
163
11.99
In Stock
Product Details
| ISBN-13: | 9780062032331 |
|---|---|
| Publisher: | HarperCollins e-books |
| Publication date: | 05/21/2024 |
| Sold by: | OPEN ROAD INTEGRATED - EBKS |
| Format: | eBook |
| Pages: | 163 |
| File size: | 3 MB |
About the Author
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