The Idea in You: How to Find It, Build It, and Change Your Life

by Martin Amor, Alex Pellew

Overview

Do you have an idea in you? A hobby, a project, a product . . . something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success—on your own terms. With advice from the people behind the likes of Pizza Pilgrims, Parkrun, and Decoded, The Idea in You will show you what to expect, how to think, and what to do when launching your own venture. Making your idea happen is possible—and it will be one of the most inspiring and energizing experiences of your life. What are you waiting for?

Product Details

ISBN-13:	9780241971390
Publisher:	Penguin UK
Publication date:	05/26/2016
Pages:	256
Product dimensions:	5.00(w) x 7.75(h) x 0.70(d)

About the Author

Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell, and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur. Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.

Editorial Reviews

"A wonderfully inspirational book that will help unleash your ideas on the world." —Michael Acton Smith, creator, Moshi Monsters

"Full of great practical advice for the budding creator." —Cath Kidston

"Every great business starts with an idea . . . this book will help you find yours." —Richard Reed, co-founder, Innocent Drinks

"We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step." —David Hieatt, founder, Howies, Hiut Demin and the Do Lectures

"It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence." —Zach Klein, co-founder, Vimeo

"This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you." —Memo

From the Publisher