The Identity and Emergence of K-pop

By analyzing the various factors contributing to K-pop's unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry.
In addition to exploring K-pop's identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop's str...