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The Impact of Mobile Services on the Interaction between Airlines and Passengers

By Markus Biedermann, Doron Levy
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By Markus Biedermann, Doron Levy
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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for t...