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The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
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What will you learn from this book?
- Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.
- How advertisers and publishers leverage users' personal data to pursue their goals.
- Which aspects of the GDPR are most relevant for advertisers, publishers and users.
- How complex it is to go through the process of obtaining user permission for personal data processing, and how IAB's Transparency and Cons...
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