In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.
In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to:
- Introduce new products and services
- Effectively connect with customers
- Sharpen the supply chain
- Efficiently manage finances
- Hire and retain the best people
Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.
The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts:
- Innovation generates profits;
- Innovation, in the form of new, profitable ideas, can come from anywhere
- Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance
Additionally, the book offers a five-point checklist to ensure your company is innovation ready.
|Product dimensions:||6.10(w) x 9.00(h) x 1.00(d)|
About the Author
As one of the world’s leading innovation strategists and futurists, Nicholas J. Webb, CEO of LeaderLogic, works closely with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy, and growth. He serves as Chief Innovation Officer for the Center for Innovation at Western University of Health Sciences in Pomona, California, and is an adjunct professor of health sciences. He speaks at 50+ events annually, and his clients include Gatorade, CIGNA, Freightliner, Johnson & Johnson, Verizon Wireless, Salesforce, Siemens, FedEx, and Genetech. Webb has been awarded over 40 patents by the US patent and trademark office, for medical, industrial, and consumer technologies.
Table of Contents
1 Those Little Sparks Are Worth Money! 1
2 Make Innovation REAL 27
3 Smart vs. Stupid Innovation 39
4 The Innovation Mission 51
5 The Six Commitments of Your Innovation Mandate 63
6 The Whole Enchilada 83
7 Systems = Good, Chaos = Bad 97
8 The Innovation Operating System (IOS) 113
9 The Innovation Pipeline 131
10 The Innovation Brand Plan 161
11 Long-Term Innovation Success 173
Parting Thoughts: The Innovation Mandate Top Ten List 187
About the Author 208