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The innovator's dilemma. When new teChnologies cause great firms to fail

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About how companies that are leaders in the industry go bankrupt when they enter a new niche in the market or when the latest technologies begin to prevail in the market. The author, using convincing examples, proves that it is during the take-off period that management should be most attentive to their company, since this period is fraught with financial losses and even complete collapse.