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The Integration Imperative: Erasing Marketing and Business Development Silos - Once and for All - in Professional Service Firms

By Suzanne Lowe
eBook
$9.99
By Suzanne Lowe
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When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: “Hire big-time rainmakers!” “Acquire that hot boutique firm!”

Pursuing these solutions avoids the real problem: Marketing and selling are disconnected.

The real Holy Grail can be found by ensuring that marketing and business development are integrated into every function. The Integration Imperative summar...

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