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The Internet and the Mass Media

By Lucy Küng (Editor), Robert G. Picard (Editor), Ruth Towse (Editor)
Paperback
$124.00
By Lucy Küng (Editor), Robert G. Picard (Editor), Ruth Towse (Editor)
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This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in t...

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ComputersInternet & World Wide WebMultimediaInternet & World Wide Web - General & MiscellaneousMultimedia Technology - General & Miscellaneous