The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Marketers are harnessing the enormous power of AI to drive unprecedented results

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

The Invisible Brand provides an in-d...