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By Larry Kulchawik, Bob McGlincy

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Overview

The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.

Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.

This groundbreaking book uncovers:

The influence of World's Fairs on U.S. trade shows.
The displays of innovations, brands, and technologies that created business empires.
The rise of key convention center cities, venu...

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The Invisible Industry: The Evolution of Trade Shows

Overview

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