The Invisible Promise: A Field Guide to Marketing in an Upside-Down World

Only 26 percent of Americans believe that advertisers "practice integrity."



It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.



Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and t...