The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right

From the CFO who brought Salesforce, Pandora, and Yext public, The IPO Playbook delivers an insider's perspective of what it takes to prepare for a successful initial public offering.

Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners.

The book is both an invaluable reference guide and an enjoyable read ...