The Kitchen CEO: A Practical Guide to Getting Seen, Stocked, and Sold in Today's Food Retail Landscape

In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.

Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation...