The Land Rover Story

A unique look at the development of the Land Rover, this is the story of the simple four-wheel drive vehicle born out of post-war austerity that became a global byword for toughness and rugged style

Launched in 1948, the Land Rover owed its low-key existence to shoestring British ingenuity and—literally—odds and ends left over from World War II. Rover thought it could keep its factory ticking over as the company's post-war fortunes slowly revived. They also thought that farmers might appreci...