The Laws of Innovation: Timeless Principles of Human Nature, Strategy, and Value Creation
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Uncover the universal laws behind the world's most successful innovations, and the deep psychology of human nature that fuels them.
The Laws of Innovation helps readers see the world through an innovator's lens, and reveals the timeless forces behind all kinds of successful innovations—from tech products and addictive apps to offline experiences and humanitarian projects. It focuses on widely observable and scientifically grounded principles, rooted in the fundamental laws of human nature, a...























