The Lean Enterprise: How Corporations Can Innovate Like Startups

The Lean Enterprise: How Corporations Can Innovate Like Startups


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#1 Amazon Bestseller in Lean Management

Discover the methods of lean startups that can revolutionize large organizations and their products

Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.

At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

  • Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
  • Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs
  • Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
  • Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets

Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

Product Details

ISBN-13: 9781118852170
Publisher: Wiley
Publication date: 03/31/2014
Pages: 256
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.

OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world’s best known Ruby on Rails web design and development agencies, Hashrocket.

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Table of Contents

Introduction vii

Chapter 1 Roadmap: Introducing the Lean Enterprise 1

Chapter 2 Strategy 19

Chapter 3 Corporate Structure 39

Chapter 4 Compensation 59

Chapter 5 Vision: The Innovation Thesis 71

Chapter 6 Lean Enterprise Process 83

Chapter 7 Experimental Methods 109

Chapter 8 Innovation Accounting 131

Chapter 9 Incubate Internally 149

Chapter 10 Acquire Early 167

Chapter 11 Invest When You Can’t Acquire 185

Chapter 12 Innovation Flow 201

Conclusion 211

About the Author 221

Index 223

What People are Saying About This

From the Publisher

“Owens and Fernandez show us how corporations can leverage lean startup methods and drive innovation through internal incubation, acqui-hires, and strategic investment. The Lean Enterprise provides savvy insights on the organizational structures, systems, and processes that will maximize success odds with corporate entrepreneurship."
Thomas Eisenmann, Harvard Business School, Howard H. Stevenson Professor of Business Administration

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