The Lettuce Diaries: How A Frenchman Found Gold Growing Vegetables In China

A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century. It didn't work out as he planned.

The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all see...