Order History
Premium Membership & Rewards
Help Center / FAQ
The Life of Y: Engaging Millennials as Employees and Consumers
Paperback
$13.99
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More
This item is currently out of stock online.
Select a store to view item availability.
1st prize in the DMA-NTPC Management Book Awards, 2018.
Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world ...
You May Also Like
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
The Unreasonable Hospitality Collection
Hardcover
$29.00
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition
J-B Lencioni Series
Hardcover
$27.00
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio
Adams 101 Series
Hardcover
$16.99