The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership | Barnes & Noble®

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By Ugesh A. Joseph

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Overview

Germany�€�s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The �€�Made in Germany�€��‚�€� Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany�€�s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries...

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