The Making of Lemonade

Let’s face it: Insurance is one of the most hated industries in history. The Urban Dictionary defines insurance as “a business that involves selling people promises to pay later that are never fulfilled.” Insurance is the only modern business model with an inherent conflict between the provider of a service and its customer. Simply put, the more insurers deny or delay paying claims, the more money they make. And when customers complain, carriers accuse them of committing “insurance fraud.” ...