The Man Nobody Knows

First published in 1925, ‘The Man Nobody Knows’ by American author and advertising executive Bruce Barton, topped the nonfiction bestseller list. In this book, Barton presents Jesus Christ as a businessman, and 'founder of Modern Business', in an attempt to make the story accessible to contemporary businessmen. Barton depicted Christ as a man's man, not the meek, effeminate figure he had encountered in Sunday School.

Here was the world's first advertising man, whose parables sparkled as mod...