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The Management of Intangibles: The Organisation's Most Valuable Assets

By Ahmed Bounfour
eBook
$65.99
By Ahmed Bounfour
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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