The Management of Intangibles: The Organisation's Most Valuable Assets
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
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The Management of Intangibles: The Organisation's Most Valuable Assets
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
61.99 In Stock
The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

by Ahmed Bounfour
The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

by Ahmed Bounfour

eBook

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Overview

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

Product Details

ISBN-13: 9781134590414
Publisher: Taylor & Francis
Publication date: 11/07/2002
Series: Routledge Advances in Management and Business Studies
Sold by: Barnes & Noble
Format: eBook
Pages: 336
File size: 3 MB

About the Author

Ahmed Bounfour

Table of Contents

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda
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