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The Market Entry Toolkit

By Bill Decker
eBook
$19.95
By Bill Decker
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How does a firm choose a foreign market for its products or services? If only there was a way to logically "grade" a foreign market to sell into. American firms are often confused and intimidated when they try to choose which country to work with overseas. Many times CEO's will say: "let's go to England, because they speak English over there" or "China is the world's largest market, lets sell there."China is the world's largest market for what? And will entering a British market be relevant...

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