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The Marketer's Guide to Law Firms: How to Build Bridges Between Fee Earners and Fee Burners in Your Firm
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Are you a marketer or business development professional who works in a law firm and finds it difficult to get projects off the ground? Are you frustrated by your firm's slow decision-making process? Do you find the lawyers you work with to be both risk averse and resistant to change? Are you concerned that many of them perceive the marketing team as ineffective and unresponsive? Or are you a marketer who has just landed your first job in a law firm? Do you feel you've entered an unfamiliar ...