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The Marketing Edge: A Sharper Way to Approach Building a Brand
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Amy Juers shares her intuitive insights in The Marketing Edge: A Sharper Way to Approach Building a Brand with practical tips on performing a SWOT analysis; crafting SMART goals; building buyer personas; defining your unique value proposition; using storytelling to your advantage; building a positive company culture; getting the most out of your website; performing market research and data mining; and combining the power of PR, marketing, and advertising.
As a 25-year veteran of the industry...
As a 25-year veteran of the industry...