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The Marvel Studios Phenomenon: Inside a Transmedia Universe

By Martin Flanagan, Andrew Livingstone, Mike McKenny
eBook
$44.05
By Martin Flanagan, Andrew Livingstone, Mike McKenny
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Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its ...

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