The Membership Economy

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into ...