The Meme as the Message: Digital Culture Between Algorithm, Affect, and Aesthetics

This book sheds light on the phenomenon of memes, covering everything from pandemic humour to far-right propaganda, from feminist memes to algorithmic censorship. Memes are far more than light entertainment - they are complex cultural artefacts that play a role in politics, in art, and in platform economics.

Taking a cultural studies perspective, the authors analyse individual memes in entertaining case studies, systematising their findings in order to redefine this digital form of communica...